Welcome to our Blog

Here you read all the latest news from the world of Direct Marketing

blog post

How Useful is Your Data?

December 16, 2016

Understanding Your Customers The main goals of any marketing campaign is to relate in a meaningful way to your audience so that you increase your customer base, sales figures and ultimately your profit. Without understanding who your customers are and what makes them who they are, it's difficult to communicate with them in a way that is both effective and engaging. Understanding your customers begins with having up to date consumer marketing data.When asked about the why of the failure of their marketing campaign, many business owners gave poor data accuracy, lack of usability of their data and lack of debt of their data as the main reasons. Maximise Your Marketing Campaign's Success Before you engage in an expensive, full scale marketing campaign, it is necessary to know exactly what information you need to have at hand to successfully target your intended audience.Although you can do this yourself, you will most likely in a very short time become completely overwhelmed by the sheer volume of the data. Have You Got the Resources You will, especially as a small business owner, find that you simply haven’t got the resources available to you to wade through all this data. You will also almost certainly make the very common mistake of being guided by what is currently available to you rather than investigating what could in fact become available to you as additional data if you ask the right questions regarding your target audience.     Read More

blog post

The Three Mortal Sins of Consumer Data

December 16, 2016

  Before you can ever hope to have a successful marketing campaign, you need to ensure that your consumer data will live up to the job it needs to support. A very high percentage of small business owners admit to not having such data to hand, and have learned the hard way that this can be a very costly mistake. Having clean, healthy data means ensuring that you do not commit any of the three mortal sins of data. Poor Data Accuracy Many businesses struggle with old and incomplete customer and business data which is often held in different formats and across many systems. Lack of accuracy was the main reason for not being able to leverage your data effectively. Before starting a campaign, you should consider initiating a data cleansing program to improve the accuracy of your consumer data. Although you could do this yourself, it is much more cost-effective to work with third party data suppliers who can cross-check your data against their own and update where needed. Research indicates that some 30% of your customer data will become out-dated each year if not kept up-to-date. This data corrosion is due to simple things such as moving home, changing job, a change in marital status or even something as mundane as changing mobile operator or internet/email provider. This means data cleansing should in fact be a standard part of your daily business operation. Fortunately, many suppliers such as UK Data House offer exactly such a service and provide ongoing maintenance of your database, thus ensuring you don’t commit the first mortal sin of consumer data.   Read More

Request a quote

Complete this form to send us details of what you are looking to achieve. You'll be assigned a representative who best suits your needs and they'll be in touch with information on the relevant options and pricing.

The information you have entered here will only be used for communication between you and us. It will not be provided to any third parties.

quote icon
How would you like to contact your prospective customers?
(Tick all that apply)