Internet Marketing Tips (Cont.)
Descriptive Images A picture tells a thousand words as the saying goes but it’s also true for the names you use in the images for… Read More
Welcome to our Blog
Here you read all the latest news from the world of Direct Marketing
Internet Marketing Tips for Your Business
Internet marketing is an important and valid addition to your marketing mix, aside using a resource such as marketing lists for email or… Read More
Data, Demographics and Facebook Marketing
Apart from the fact that we supply our customers with a wide range of data, including various demographic and profiling options, we also understand the… Read More
Marketing To The Public Sector
When marketing to businesses that are part of the public sector, there may be a sense that tendering is a very valid but yet… Read More
Search Engines & Your Database
If you are a company that’s looking to grow your database or a more established business that is trying to expand, there is a lot… Read More
On Being Relevant To Your Audience
For businesses young and old, the best form of direct marketing are those methods which are tried and tested but for the ever-evolving workplace and… Read More
Will Your Customer Base Withstand Brexit? (Part Two)
Has Your Prospect Opted-In? Following on from last week’s blog which looked at a survey recently conducted by the DMA, we saw what… Read More
Will Your Customer Base Withstand Brexit?
You may have experienced many changes to your business since the announcement of Brexit and no one could fail deny that many businesses… Read More
How Useful is Your Data?
Understanding Your Customers The main goals of any marketing campaign is to relate in a meaningful way to your audience so that you increase your customer base, sales figures and ultimately your profit. Without understanding who your customers are and what makes them who they are, it's difficult to communicate with them in a way that is both effective and engaging. Understanding your customers begins with having up to date consumer marketing data.When asked about the why of the failure of their marketing campaign, many business owners gave poor data accuracy, lack of usability of their data and lack of debt of their data as the main reasons. Maximise Your Marketing Campaign's Success Before you engage in an expensive, full scale marketing campaign, it is necessary to know exactly what information you need to have at hand to successfully target your intended audience.Although you can do this yourself, you will most likely in a very short time become completely overwhelmed by the sheer volume of the data. Have You Got the Resources You will, especially as a small business owner, find that you simply haven’t got the resources available to you to wade through all this data. You will also almost certainly make the very common mistake of being guided by what is currently available to you rather than investigating what could in fact become available to you as additional data if you ask the right questions regarding your target audience. Read More
The Three Mortal Sins of Consumer Data
Before you can ever hope to have a successful marketing campaign, you need to ensure that your consumer data will live up to the job it needs to support. A very high percentage of small business owners admit to not having such data to hand, and have learned the hard way that this can be a very costly mistake. Having clean, healthy data means ensuring that you do not commit any of the three mortal sins of data. Poor Data Accuracy Many businesses struggle with old and incomplete customer and business data which is often held in different formats and across many systems. Lack of accuracy was the main reason for not being able to leverage your data effectively. Before starting a campaign, you should consider initiating a data cleansing program to improve the accuracy of your consumer data. Although you could do this yourself, it is much more cost-effective to work with third party data suppliers who can cross-check your data against their own and update where needed. Research indicates that some 30% of your customer data will become out-dated each year if not kept up-to-date. This data corrosion is due to simple things such as moving home, changing job, a change in marital status or even something as mundane as changing mobile operator or internet/email provider. This means data cleansing should in fact be a standard part of your daily business operation. Fortunately, many suppliers such as UK Data House offer exactly such a service and provide ongoing maintenance of your database, thus ensuring you don’t commit the first mortal sin of consumer data. Read More
