Data Compliance
The information below relates to how data supplied by us is compliant with existing and upcoming UK and EU regulation, and your businesses requirements to meet the regulations.
Update: 3rd January 2018
As part of our commitment to data protection and privacy, we have undergone a full data audit carried out by DQM GRC, a third-party auditor working on behalf of the Direct Marketing Association’s Data Compliance Audit process and the DMA’s Code of Practice.
The audit covered the following sections:
- Consent, privacy, security, age and engagement of data
- Supplier and client relationships and contract
- Selection, extraction and delivery of data
- Suppression policies
- Retention policy
- Staff training
Business to Business, Public Sector and Education Marketing
In accordance with General Data Protection Regulation (GDPR) to be enforced in May 2018, data supplied by UK Datahouse uses Legitimate Interest as the lawful basis for business communication.
All marketing activities conducted within this category must ensure clear options for the audience to unsubscribe or opt-out of future communications.
Business to Consumer Marketing
For consumer communication, it is essential that consumers have given Consent to be contacted on each applicable contact channel.
This consent needs to be gained via positive opt-in, be verifiable (evidenced), and captured in accordance with the following requirements:
- Consent must be freely given
- Consent request must be separate to Terms and Conditions
- There must be simple ways for people to withdraw their consent
- Consent must be regularly reconfirmed
Speak to us today to discuss your data requirements, supplied in accordance with the General Data Protection Regulation.
Further Information
You can read more about the General Data Protection Regulation and how it applies to your business in the 12 step guide published by the Information Commissioner’s Office.
You will be redirected to the guide on the ICO’s website.
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Rated 5 out of 5Next steps:
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