“GDPR” And What It Means For Your Database
You may have heard the latest news about GDPR and wonder what this change will mean for your business. We have previously written a blog… Read More
Here you read all the latest news from the world of Direct Marketing
You may have heard the latest news about GDPR and wonder what this change will mean for your business. We have previously written a blog… Read More
When marketing to businesses that are part of the public sector, there may be a sense that tendering is a very valid but yet… Read More
For businesses young and old, the best form of direct marketing are those methods which are tried and tested but for the ever-evolving workplace and… Read More
Has Your Prospect Opted-In? Following on from last week’s blog which looked at a survey recently conducted by the DMA, we saw what… Read More
You may have experienced many changes to your business since the announcement of Brexit and no one could fail deny that many businesses… Read More
Understanding Your Customers The main goals of any marketing campaign is to relate in a meaningful way to your audience so that you increase your customer base, sales figures and ultimately your profit. Without understanding who your customers are and what makes them who they are, it's difficult to communicate with them in a way that is both effective and engaging. Understanding your customers begins with having up to date consumer marketing data.When asked about the why of the failure of their marketing campaign, many business owners gave poor data accuracy, lack of usability of their data and lack of debt of their data as the main reasons. Maximise Your Marketing Campaign's Success Before you engage in an expensive, full scale marketing campaign, it is necessary to know exactly what information you need to have at hand to successfully target your intended audience.Although you can do this yourself, you will most likely in a very short time become completely overwhelmed by the sheer volume of the data. Have You Got the Resources You will, especially as a small business owner, find that you simply haven’t got the resources available to you to wade through all this data. You will also almost certainly make the very common mistake of being guided by what is currently available to you rather than investigating what could in fact become available to you as additional data if you ask the right questions regarding your target audience. Read More
The success of your business depends on the quality of your business decisions, decisions which in turn depend almost entirely on the quality of the… Read More
High Quality Consumer Data For Telemarketing Your sales staff are central to the success of your business - if they don't make sales, your profit goes down or stays the same. This is, to most people, a very self-evident statement and making it gets seen as bordering on the ridiculous. But is it indeed such a ridiculous statement to make? When looking at sales, most people will just see the numbers involved, and simply make the circular statement that in order to increase profit, either the units sold must increase or the profit margins must increase. In order to increase the numbers…we must increase the numbers. One of the most effective ways of achieving this increase in sales is through the technique known as telemarketing. However, only to often is insufficient thought given to which numbers they are talking about and how this increase can be achieved in an efficient way. Until, that is, it dawns on those responsible that expensive staff is working hard on trying to increase the numbers but getting nowhere because they don’t have the right tools at hand. As always, the solution lies in making the right consumer marketing data available to your sales staff. Telemarketing Lists For All Types Of Marketing Campaigns Ensuring that your sales staff are armed with top quality, relevant, accurate and up-to-date data is vital if you don’t want to see your staff increasing the numbers at the wrong end of the equation while those that need to be increased remain stagnant or, even worse, decrease. To ensure that your staff have the tools they need for a successful telemarketing campaign, your first port of call must be a visit to an established, reliable and trustworthy supplier of data like UK Datahouse. Not only do we guarantee you that the data purchased from us is indeed accurate and up-to-date, we ensure that the data will meet, and most likely even exceed, the specific requirements needed for your successful business to customer telemarketing campaign. We will also assist you in constructing your successful campaign based on the lists we provide. Read More
Given the amount of ways that consumers can buy into any product these days, there will be businesses that struggle with the challenges presented to… Read More
If you have been looking for new ways to gain customers, then you might have overlooked the fact… Read More
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