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As you probably know, this is time to start thinking about and preparing your Christmas marketing campaigns.\u00a0 If you were to focus on one method, then video seems to be the popular for being the most emotive, impactful and likely to convert.\u00a0 With 63% of businesses using video as a marketing tool, surely it\u2019s time to get started.\u00a0 You often see celebrity-endorsed brand videos and you may wish to do this at a local level for your own business, finding talented people in your area to help promote your own products and services.\u00a0 A lot is taken in by the consumer: consciously and subconsciously, aurally and by sight, so that they are either mesmerised or turned away \u2013 \u00a0so it must be done right.<\/p>\n
Unlike with other social networks, which all have their place, with video you can set the scene as you wish, build trust and hopefully get a big following based on your personal message.\u00a0 It\u2019s also non-intrusive compared to other marketing methods, as you\u2019re not directly asking anything of the consumer, only for them to watch and enjoy.\u00a0 If they sign up to your services because of seeing your video, then you\u2019ve obviously done a great job and if they share your content it\u2019s a further endorsement and respect towards your brand.\u00a0 You may find that as an off-shoot of the video, you will have more enquiries through your website or other social media accounts.<\/p>\n
Google loves video and if you know anything about SEO, you will see that videos have always been placed near the top of the search engines results, based on the related key word in search and also if you have the video embedded on your website.<\/p>\n