It is the number 1 question on every business owner\u2019s lips: \u201cHow do I get more customers?\u201d.\u00a0 Yet, with so many opportunities out there, you or your marketing team could be missing out on doing\u00a0 simple and effective strategies to build your customer base.\u00a0 So, don\u2019t overlook anything or overthink it \u2013 just do it.\u00a0 Here we go:<\/p>\n
Benefits For Them<\/strong> \u2013 what are the benefits to businesses or consumers that are buying into your business or idea? Whether that means signing up to your email list or one of your marketing subscription packages<\/a>, you need to make sure that you\u2019re clear about what\u2019s in it for them.\u00a0 If people have signed up to receive tips on how your service industry can help them, then highlight all the ways that it can do that and offer the related discount. If they need a marketing service, list the ways in which that service will help them to gain new customers or retain old ones via an initial,\u00a0free consultation<\/a>.<\/p>\n<\/li>\n Be On Budget<\/strong> \u2013 you need to set a budget that is cost-effective for you and which captures the customers you\u2019re looking to attract.\u00a0 Look at how much it will cost for you to advertise to your target market and make sure that you have an attractive web presence waiting for them when they click through. You could use targeted email marketing lists with business data<\/a>, direct mail marketing or through Facebook ads but you will need to know how much it costs to acquire these customers and whether those costs justify the means.<\/p>\n<\/li>\n Build on Subscriber Power<\/strong> \u2013 think of advertising on websites or in magazines that have lots of subscribers and need someone with your particular services, in your location if preferred.\u00a0 This will mean that your advert will have a much bigger reach, a higher chance of conversion and enable you to start building appointments etc.\u00a0 If you are looking to promote yourself nationwide, then find websites and networks that connect businesses to consumers across the whole of the UK.\u00a0 There are so many examples of this: Facebook pages designated to advertise particular products, where you can share a link to your product or website; professional\/trade-based websites that only host individuals or businesses in particular sector or placing pertinent adverts on websites that have a lot of traffic and are based around your niche.\u00a0 There are plenty of business and networking based websites to explore.<\/p>\n<\/li>\n