As we approach the run up to Christmas, many companies like yours will use a variety of methods to inspire and excite customers to sign up or purchase services.\u00a0 You may decide to send out direct mail shots, email campaigns, use pay per click advertising or other ways to gain interest, but your aim will be the same as any other: quality services, happy customers and a good return on investment for you.<\/p>\n
Christmas spending trends for 2016 saw the average Brit spending \u00a3748 per person and this year it\u2019s set to look like \u00a379 billion will be spent, with focuses on beauty and tech industries (Statista).\u00a0 If you have an online or physical shop or sell other services, then you will want to get your campaigns started now to gain maximum achievement.<\/p>\n
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Even though email marketing is a great way to promote your business, not all companies will use the method.\u00a0 It may come as a surprise that one of the biggest food chains in the UK decided to cut all email marketing efforts earlier this year, focusing on only social media to promote its offers.\u00a0 Wetherspoons said they would be deleting customer\u2019s email addresses, which was perhaps prompted not only by large fines that other firms had received but by a breach in the security of their database as well.\u00a0 Morrisons were also fined this year because they sent emails to those who had \u201cunsubscribed\u201d, which could be seen as an oversight at best.\u00a0 If you are sending out email campaigns keep your reputation intact by making sure that you cleanse your data first and sending only to those recipients who are still subscribed.<\/p>\n
How you choose to use the consumer data<\/a> you hold or purchase will reflect back in terms of results, with the main focus being first on delivery and then engagement.\u00a0 Investing in consumer data, rather than simply using your website\u2019s subscriber list, will provide you with fresh contacts and allow you to consistently expand your efforts.<\/p>\n <\/p>\n How then can we connect to people, make a difference, keep them happy and still gain their custom?\u00a0 Surely the key difference to making a campaign successful is to think \u201ccustomer first\u201d, ensuring that any marketing campaigns are clear in their offering, highlight the benefits to the recipient and always give an option to opt out.\u00a0 As a business, you would rather have customers that want to hear from you than pushing your message across to those who wish you didn\u2019t have their email \u2013 it\u2019s not hard, is it? \u00a0You can also be fined if you don\u2019t add an unsubscribe link or unsubscribe details to your emails.\u00a0 Therefore, being thoughtful regards the campaigns to potential customers from day one not only builds a stronger foundation for them to stay on your list but protects your most important asset: your brand.<\/p>\n As a UK data provider, we understand the importance of clean and accurate data.\u00a0 It\u2019s also important to send information to prospects, that are interested in the products or promotions you are sending them and our email marketing lists<\/a> are tailored as such.<\/p>\n","protected":false},"excerpt":{"rendered":" As we approach the run up to Christmas, many companies like yours will use a variety of methods to inspire and excite customers to sign up or purchase services.\u00a0 You may decide to send out direct mail shots, email campaigns, use pay per click advertising or other ways to gain interest, but your aim will […]<\/p>\n","protected":false},"author":6,"featured_media":1628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts\/1620"}],"collection":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":0,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/media\/1628"}],"wp:attachment":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/tags?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Offer Customers Options & Protect Your Brand<\/h2>\n