{"id":1611,"date":"2017-11-21T12:09:09","date_gmt":"2017-11-21T12:09:09","guid":{"rendered":"https:\/\/ukdatahouse.com\/?p=1611"},"modified":"2017-11-21T12:09:09","modified_gmt":"2017-11-21T12:09:09","slug":"gain-new-customers-social-media","status":"publish","type":"post","link":"https:\/\/ukdatahouse.com\/blog\/gain-new-customers-social-media\/","title":{"rendered":"Gain New Customers Through Social Media"},"content":{"rendered":"

Another way to gain more customers through branding is via social media.\u00a0 Why not improve your following by using your own, personalised hashtags which include words that are related to your company\u2019s name and includes your company name itself?\u00a0 With so many people retweeting interesting information, it\u2019s a quick an easy way to increase the amount of people that not only see your logo but get an immediate sense of what your business is all about. We help companies with business data, so it makes sense that sometimes we will talk about that in our Twitter feeds but also mention our name #UKDatahouse<\/strong>.\u00a0 This is a simple and effective strategy that any business can employ.<\/p>\n

Increase Repeat Business Through Email Marketing<\/h3>\n

If you are re-defining your brand by way of updating your website and\/or logo, then your first port of call will be to let current customers and potential leads know via your email marketing lists.\u00a0 Spread the news about your new look and make sure that people are encouraged to click through to your new website.\u00a0 The more traffic you can generate to your newly branded site, logo and so on, the quicker it will be to solidify that with your current prospects.<\/p>\n

Your emails should also fully reflect any new branding and mission too.\u00a0 If you want your customers to see you in a new light, let them know how you can help them and what benefits they can enjoy.\u00a0 Are they<\/p>\n

Don\u2019t Forget A Striking Tagline<\/h3>\n

When building your brand, you have to make sure it\u2019s clearly defined so that people can immediately understand it.\u00a0 Having a tagline which describes your company in a nutshell and that people will easily remember you by, is a great start and may even help with the logo design stage if you are stuck for ideas.<\/p>\n

Everyone remembers Richard Branson\u2019s book titled, \u201cScrew It, Let\u2019s Do It\u201d because the title was simple, said something about his brand (that brand being strongly related to his personality) and it also draws slight reference to another famous brand Nike, \u201cJust Do It\u201d.\u00a0 This analogy proves that by using something that already works really well alongside an original idea and a shot of personality goes a long way in creating a tagline which no one forgets.\u00a0 Even better if the logo perfectly fits the tagline and overall branding, then customers won\u2019t forget anything about your business or what it does.<\/p>\n

Be Memorable<\/h3>\n

Obviously the one thing all businesses want is for customers to come to them first and the best place to start for that to happen, is with your branding.\u00a0 Once you have a solid foundation and you stand out from the rest then all things growth become possible: achieving better results via email marketing, SEO, using business data, paid advertising and so on and seeing those leads generated converting to sales and of course happy customers!\u00a0 Branding should be about gaining the trust of potential customers<\/p>\n

If you need assistance with your branding and being more memorable, or want to get some advice on building business or consumer databases to attract the right customers, then get in touch with our friendly and helpful team.\u00a0 We don\u2019t just do data, we rethink your marketing and re-marketing to help it work for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Another way to gain more customers through branding is via social media.\u00a0 Why not improve your following by using your own, personalised hashtags which include words that are related to your company\u2019s name and includes your company name itself?\u00a0 With so many people retweeting interesting information, it\u2019s a quick an easy way to increase the […]<\/p>\n","protected":false},"author":6,"featured_media":1612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts\/1611"}],"collection":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/comments?post=1611"}],"version-history":[{"count":0,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts\/1611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/media\/1612"}],"wp:attachment":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/media?parent=1611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/categories?post=1611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/tags?post=1611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}