{"id":1607,"date":"2017-11-07T12:29:23","date_gmt":"2017-11-07T12:29:23","guid":{"rendered":"https:\/\/ukdatahouse.com\/?p=1607"},"modified":"2018-07-17T13:42:02","modified_gmt":"2018-07-17T13:42:02","slug":"building-solid-brand","status":"publish","type":"post","link":"https:\/\/ukdatahouse.com\/blog\/building-solid-brand\/","title":{"rendered":"Building A Solid Brand"},"content":{"rendered":"

Most people will have noticed the changes in the Thomson Holiday\u2019s branding this week, namely as their new name and logo \u201cTUI\u201d, reinventing themselves as a remainder of the travel and tourism market.\u00a0 Even though this change has been apparent for a while, they have only just formally announced it on recent advertising campaigns, such as with television ads that saw their BrandIndex score go from 2 to 25 in terms of brand awareness.\u00a0 With this rebranding comes a new message of \u201cU\u201d, the customer, being at the centre of the whole process when booking an individual or family adventure.\u00a0 So, what was the positioning for this new brand? Making sure that they\u2019re still very much a part of one of the largest sectors of the consumer market which, based on the value of tourism to the UK alone, attracts approximately \u00a3121 billion every year.\u00a0 Due to the amount of online travel portals customers can go to such as Booking.com, Expedia and more, people are now able to build the holiday or expedition of their dreams.\u00a0 Re-branding in such a way as this, to meet the consumer\u2019s needs, can bring life to any business being overshadowed by competitors.<\/p>\n

Marketing Your New Brand<\/h2>\n

A key to building this brand further is of course the marketing.\u00a0 With 60% of their bookings coming from the online market, capturing emails and other information about their potential customers is important for email, telephone and direct mail campaigns to be successful.\u00a0 With this type of consumer data<\/a> and profiling, there couldn\u2019t be a better approach to promote discounts, offers, enticements for referrals and continue the strength of the brand\u2019s name as a top, package holiday provider.\u00a0 It also means that they strengthen their place as being a company that gives a whole experience, rather than leaving their customers with an unfinished product: not everyone has the time or patience to book flights, hotel rooms and other transport separately and it could be a daunting task to some consumers, especially if they are no au fait with the process.<\/p>\n

If you\u2019re re-inventing your company\u2019s brand, then you might be interested in purchasing consumer or business data, in order to expand the reach of people who get to know about your exciting changes.<\/p>\n

A Brand Available To Your Customers<\/h3>\n

Once you have this information about your customers, you can get to know even more about them by creating online and offline surveys via your email marketing lists.\u00a0 The average consumer will have a few areas of interest outside of the day-to-day norm, such as hobbies and recreational activities.\u00a0 Even though TUIs main interest is package holidays, once they get to know more about their customer\u2019s likes and dislikes, there will be even more opportunity for expanding their product offering.\u00a0 Consumer telemarketing data<\/a> can help a company to generate a point of personalised information, based on individual customers wants and needs.\u00a0 Learning more about your prospects in such a way and by purchasing new consumer data, will help you to expand upon your marketing activities but also find out what people really want \u2013 growing your business and customer base for the future.<\/p>\n

Starting With Email Marketing<\/h2>\n

There are many ways to increase traffic to your website, raise brand awareness so that more people hear about you and generate new customers to increase upon your current customer base but one will always be head and shoulders above the rest: email marketing.<\/p>\n

With its low cost, low maintenance and effective return, email marketing could be the only thing that you ever do to market your business.\u00a0 Although some businesses and consumers still see it as spam, for the rest of us it is an informative and speedy way to get your message across and ensure that your brand is represented.\u00a0 Having the best business data<\/a> or consumer data to hand can make this a stress-free process.<\/p>\n

Tips For Email Marketing Campaigns<\/h2>\n

So, what makes for a great campaign \u2013 one that delivers your message, has all the bell and whistles in its design and ultimately, gets you new customers?\u00a0 Well, these are some of the things to look at, here are a few more:<\/p>\n