You may have heard the latest news about GDPR and wonder what this change will mean for your business.\u00a0 We have previously written a blog on this subject in light of Brexit but wanted to highlight the latest information coming through, to help keep you informed and make sure that you are doing what you need to avoid any penalty.<\/p>\n
GDPR stands for \u201cGeneral Data Protection Regulation\u201d and in a nutshell its main focus is on how your business will use any business data<\/strong><\/a> or consumer data you hold and also looks at how your data is regulated.\u00a0 This will no doubt lead to people rethinking their email or telemarketing campaigns, with some much- needed changes being made.<\/p>\n As a business, you will hold data about your customers, or potential customers, from a variety of sources: trade shows, exhibitions, sign up forms, advertising campaigns and more.\u00a0 This could include any number of details, such as their email address, telephone number, physical location and turnover per annum.\u00a0 All of these data fields are relevant when you are looking for customers based on a certain criterion.\u00a0 But what about when you don\u2019t keep track of that data or staff are not keeping up with those who hit the \u201cunsubscribe\u201d link?\u00a0 This is where you could come unstuck under the GDPR changes, especially if your data includes those within the EU.<\/p>\n Even though these new changes are coming doesn\u2019t mean to say that your email marketing lists<\/a> or consumer telemarketing data<\/a> will become null and void, or make your business suffer \u2013 on the contrary, refreshing and maximising this data will be to your advantage and success \u2013 and these methods of achieving sales will still be very much a part of your marketing arsenal.<\/p>\n So, really there is no need to take any drastic measures to ensure you comply.\u00a0 If you deal with in house, aged or newly purchased data correctly now, then you should be able to get through the GDPR changes with no stress.\u00a0 You can start by way of cleansing your data and perhaps making sure you remove those unsubscribes.\u00a0 After all, you don\u2019t want to waste valuable time by chasing customers who are not aligned with, or indeed suitable for, your products and services.<\/p>\n Whether the UK stays in the EU or not, as a business owner you will still need to adhere to guidelines and protect the data that you hold for individuals. \u00a0However, the GDPR guide really refers to business or consumer data that you hold which concerns customers within EU territory.<\/p>\n If you are worried that your business may not enjoy expansion because of GDPR, fear not.\u00a0 All it means is that you need to be more proactive in how you collect and store that data \u2013 if you are unsure what it means for you, get in touch with us.<\/p>\n In terms of business growth post-Brexit, you may find that you expand your marketing campaigns internationally.\u00a0 We have helped many businesses to reach out to businesses and consumers overseas, with our selection of worldwide databases which cover: USA, Hong Kong, Middle East and many more besides.<\/p>\n If you currently do business with EU countries and you want to ensure that your data is fit for purpose, then ask us about our data bureau and data cleansing services.\u00a0 If you are looking to purchase data for companies that are based within the EU, then we can also advise you of different options that are available, so that your purchase is clearly geared towards your marketing campaigns.<\/p>\n As a data provider in the UK, we pride ourselves on maintaining an up to date database of businesses and consumers and use a variety of methods to ensure that our data stays compliant.<\/p>\n The full GDPR changes don\u2019t come into full effect until May 2018, and so it\u2019s now that you should consider how you are currently using the business or consumer data you hold on file.\u00a0 If you don\u2019t look at the way data is used within your business then you could be fined up to 4% of your annual turnover, which makes the decision to purchase new data much easier and cleansing the older data you have more of a necessity.<\/p>\n So now you know that the GDPR will mainly concern the areas in which businesses need to be made aware of, regarding the data that they collect, use and hold.<\/p>\n If you are a UK business, trading and looking for custom within the UK only, then you are not likely to be greatly affected by the GDPR unless you are promoting a service to customers within EU countries but the changes still promote an attitude of mindfulness towards how the data you have, is used.\u00a0 Regulations for the UK are not defined yet, so it could be that something similar in terms of data usage is on its way for UK businesses.<\/p>\n As with any type of product or service, the customer has the right to change their mind and so the GDPR changes are also about ensuring that businesses are connecting to prospects that are genuinely interested rather than harassing them to sign up or sending unnecessary information that they just don\u2019t need.\u00a0 If a prospect is interested in what you have to say and the services which you provide, then it is clearly evident that they are happy to stay on your list. In addition to this, it is also worth mentioning that parental consent will be needed for any consumer data which will be collected \/ held for products and services aimed at those aged 16 years old and under.<\/p>\n The overall feeling of these changes seems to point towards being better prepared within your business, in order to enjoy more success, and as a data provider your success is most definitely our aim.<\/p>\n","protected":false},"excerpt":{"rendered":" You may have heard the latest news about GDPR and wonder what this change will mean for your business.\u00a0 We have previously written a blog on this subject in light of Brexit but wanted to highlight the latest information coming through, to help keep you informed and make sure that you are doing what you […]<\/p>\n","protected":false},"author":6,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,22],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts\/1603"}],"collection":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":0,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/media\/1617"}],"wp:attachment":[{"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukdatahouse.com\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Maintaining Your Company\u2019s Database<\/h3>\n
Drastic Measures or Refreshing Times?<\/h3>\n
Will GDPR Guidelines Still Affect Me Post-Brexit?<\/h3>\n
\u2026And if I Do Business With EU Customers?<\/h3>\n
Avoiding GDPR Fines<\/h3>\n
Final Note<\/h3>\n