As long as there will be field sales, networking meetings and trade show events, there will be a need for telemarketing.
You will have gathered lists of potential customers who need that follow-up call or you might be starting a campaign with a freshly compiled list of new prospects but whatever the case, data supply and data cleansing will be necessary in order to get your campaigns off to a great start.
After all, your sales team don’t want to get through to the wrong person only to waste valuable time – so, start making more sales by having the best data possible, targeting the demographics that you need and perhaps purchasing and updating your telemarketing lists on an ongoing basis; your team will thank you.
Cleansing your data regularly will help to avoid any errors made by your telemarketing team, even if this is data which has been collected via the methods above.
Contact details such as emails, position and addresses change periodically, so make sure that you always have the right information and help them to make a great impression.