Consumer data variables
Finding your perfect audience.
Our lifestyle database contains over two hundred selection criteria to ensure you always speak to exactly the right people.
Person
Title
Gender
Age
Forename
Surname
Date of Birth Y/N
Address
Address 1
Address 2
Address 3
Postcode Area
Postcode District
Postcode Sector
Postcode Full
Town
County
Country
National Park
Urban/Rural
Flood Risk High to Low
Census Group
Local Authority Code
Ward Code
Country Code
Region Code
Parlimentary Constituency Code
European Electoral Region Code
Primar Care Trust Code
Automotive
Car Owner Y/N
Number of Cars
Company Car Y/N
Car Make
Car Model
Car Classification
Car Reg Year
Car Age
Bike Make
Bike Model
Bike Classification
Bike Reg Year
Bike Age
Van Make
Van Model
Van Classification
Van Reg Year
Van Age
Charity
Animals
Birds
Blind
Environment
Health
Elderly
Homeless
Medical
Overseas
Wildlife
Other
Finance
Loan Y/N
Loan Purpose
Loan Amount Banded
Loan Type
Mortgage
Credit Card/Storecard
PPI Y/N
Will Y/N
Shareholder Y/N
Household
Children at Home Y/N
Presence of Children Y/N
Children 0-5
Children 6-10
Household (continued)
Children 11-15
Children 16+
Relationship Status
Occupation
Employment Status
Director Y/N
Income
Property Tenure
Homeowner Y/N
Number of Housholds
Council Tax Band
Property Purchase Price
Property Holding
Property Type
Property Year Built
Number of Bedrooms
Conservatory Y/N
Property Improvements Y/N
Number of Receptions
Social Housing Y/N
Insurance
Car Insurance Month
Bike Insurance Month
Van Insurance Month
Auto Insurance Month
Home Insurance Month
Building Insurance Month
Contents Insurance Month
Breakdown Insurace Y/N
Breakdown Insurace Month
Medical Insurance Y/N
Medical Insurance Month
Life Insurance Y/N
Pet Insurance Y/N
Travel Insurance
Interests
Bingo
Gambling
Gambling Competitions
Gambling Football
Gambling Pools
Cricket
Cycling
Football
Golf
Gym
Health and Fitness
Motorcycling
Motorsport
Rugby
Running
Skiing
Sports
Swimming
Watersport
Birds
Caravaning
Environment
Fishing
Nature
Walking
Wildlife
Cooking
Eating Out
Food and Drink
Health Food
Organic Food
Pubs
Vegatarian
Vitamins and Minerals
Wine
Antiques and Fine Arts
Arts and Crafts
Cars and Transport
Computers
Crossword Puzzles
Gardening
Knitting
Motors
Photography
Quiz
Stamps and Coins
Interests (continued)
Telecoms
Culture
Current Affairs
Education
Fashion
Further Education
News and Media
Voluntary Work
DIY
Grand Children
Home and Family
Home and Garden
Pets
Foreign Travel
Holiday Travel
Cinema
Entertainment
Music
Reading
Theatre
TV and Films
Brochures
Discount Vouchers
Online Surveys
Shopping
Utility Offers
Personal Finance
Stocks and Shares
Dog
Cat
Reading Daily Mail
Reading Daily Express
Reading Daily Star
Reading Guardian
Reading Financial Times
Reading Independent
Reading Daily Telegraph
Reading The Times
Reading Scotsman
Reading Sunday Paper
Reading Business
Reading Cars
Reading Computing
Reading Health
Reading Home
Reading Sport
Reading Womens
Travel Book Online
Travel UK
Travel Europe
Travel World
Travel Camping/Caravan
Travel City Breaks
Travel Cruise
Travel Beach
Travel Winter Sun
Travel Winter SnowAsda
Retail
Aldi
Asda
Coop
Iceland
Lidl
Morrisons
Sainsbury’s
Tesco
Waitroise
Mail Order
Shop Online
Mail Order Health Products
Mail Order Film and Music
Mail Order Clothes
Mail Order Books and Magazines
Utilities
Electricity Provider
Gas Provider
Off Gas Grid Y/N
Broadband Y/N
Broadband Provider
Mobile Pay as you Go Y/U
Mobile Contract Y/U
TV Provider
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Rated 5 out of 5Next steps:
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