The perfect contacts
While your ideal contact may instantly see the benefit in your product or service, his or her counterpart in another department or at a more junior level may disregard it. They may not be in the right position to see how the product or service could benefit the organisation and we all know how easy it is to just click onto the next email and forget it forever.
It’s for this reason that we take special care when working with our clients to properly understand the ideal audience for the marketing campaign. It’s a big step in being able to profile the data in a way that gets your message to the people that need your product or service.
The perfect companies
We have access to a range of different business email databases which allow us to find the right data for you. In the majority of cases its senior decision maker contacts that are required, but we also profile for department heads and role responsibilities.
The higher level profiling options include, company size (either turnover, staff numbers, or both), industry type – this can be through specific SIC codes (Standard Industry Classification) or more bespoke profiling.
The perfect message
In addition to profiling correctly for your campaign, we offer clients both our in house email delivery system and creative design services. Our powerful email platform enables you to track your email broadcasts and monitor the email opens and click through rates in real time.
Our marketing team will take onboard the message that you want to convey and design the perfect creative for you. The creative will then be loaded onto the platform and spam checked. For future campaigns, any changes can be made right there on the platform through the easy to use editor.
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