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Here you read all the latest news from the world of Direct Marketing

Halloween Needn’t Be Haunting Your Marketing Plans

It’s the crazy time of year where kids and adults alike dress up and use it as an excuse to party. Your excuse as a… Read More

Video Marketing for Christmas Campaigns

As you probably know, this is time to start thinking about and preparing your Christmas marketing campaigns. If you were to focus on one… Read More

Data Protection and Provision

With GDPR still hovering above the decisions you make about your data, you may want to think about purchasing new business or consumer data,… Read More

Start-Up Business Marketing

So, you have just started your business but don’t have a clue where to get started with your marketing! Well fear not, as help is… Read More

What is Consumer Direct Marketing?

When you are out and about you will see many forms of advertising and marketing directed towards consumers all of demographics, targeting ages, hobbies, lifestyle,… Read More

The Three Mortal Sins of Consumer Data

Before you can ever hope to have a successful marketing campaign, you need to ensure that your consumer data will live up to the job it needs to support. A very high percentage of small business owners admit to not having such data to hand, and have learned the hard way that this can be a very costly mistake. Having clean, healthy data means ensuring that you do not commit any of the three mortal sins of data. Poor Data Accuracy Many businesses struggle with old and incomplete customer and business data which is often held in different formats and across many systems. Lack of accuracy was the main reason for not being able to leverage your data effectively. Before starting a campaign, you should consider initiating a data cleansing program to improve the accuracy of your consumer data. Although you could do this yourself, it is much more cost-effective to work with third party data suppliers who can cross-check your data against their own and update where needed. Research indicates that some 30% of your customer data will become out-dated each year if not kept up-to-date. This data corrosion is due to simple things such as moving home, changing job, a change in marital status or even something as mundane as changing mobile operator or internet/email provider. This means data cleansing should in fact be a standard part of your daily business operation. Fortunately, many suppliers such as UK Data House offer exactly such a service and provide ongoing maintenance of your database, thus ensuring you don’t commit the first mortal sin of consumer data. Read More

Purchasing Data for Your Business’s Marketing

It is very common these days for a business to purchase data on which important business decisions will be based. Business today is data-driven, and business success, or the lack thereof, can be shown to be directly related to the accuracy of the data used to make important business decisions. One very common use of purchased data is when a company is planning an expansion of its product range or services range, and needs to carry out market research in the consumer or business sector, regarding the long term feasibility and profitability of the proposed expansion. Is The Data You’re Using Fit For Purpose? It is vital for a company, when purchasing third party data, that the data obtained fit the purpose. Before purchasing data, you need do two things. Firstly, you to have an idea of the type of customer you are targeting with your expansion. Secondly, you need to question the quality of the proposed supplier of this data. Have you asked the necessary questions? The type of customer you are targeting will determine the type of data you need to acquire. Read More