Start-Up Business Marketing
So, you have just started your business but don’t have a clue where to get started with your marketing! Well fear not, as help is at hand from the UK Datahouse team and monthly blog. As well as this month’s blogs, you’ll also find a ton of resources and information at your fingertips on our website to help you generate leads and get customers onto your database this year.
The first thing you should be thinking about as a new business then, is your ideal audience and this is where business and consumer data can help you above other online marketing methods you may be used to or perhaps are just finding out about.
When you are a new business you want to attract your ideal prospects, so you are linking to the right types of businesses and not wasting time from the start. By homing in on these types of businesses, you can truly begin to build lifelong customers – not people who buy from you once and never come back – and you can also build your reputation and standing as a “go to” in your niche.
Buy Marketing Data
You have your email creative all setup, you have your content ready to go and your marketing materials are printed out and prepared to send. Your next step will be to buy marketing data to send this information about your business to those companies who will be the most receptive to your products and services and your message. Having the best and accurate data to hand, ensures that your message will be delivered to the right person, at the right email/physical address and at the right time.
Data driven marketing has been helpful to our customers, and direct marketing has been proven to bring great results time and time again for generating leads and building your brand. In addition to new data purchases, by making sure that you have all the relevant contacts for businesses who you already work with, customer retention will be that much more improved as will regular data cleansing of your contacts every three to six months.
Marketing For Success
Once you have started to build up a portfolio of clients and increased your database to a level that fits the growth of your business, then you can start to look more into things like online and offline paid advertising, as you will have funds to reinvest back into your business. Reinvesting into your business is just the same as investing in yourself and considered a wise move. Some companies who don’t market themselves at all, or don’t consider marketing that important for their business, eventually feel that they should have done something sooner to improve their customer acquisition. It’s not too late to gather success from marketing, you just need to do it the right way rather than rushing into methodologies that you don’t understand.
Whether you are just starting out or an established business needing more customers, business data and consumer marketing data is a great place to start!