Internet marketing is an important and valid addition to your marketing mix, aside using a resource such as marketing lists for email or cold calling, that could generate leads for your business. Those prospects might physically call into your shop or office, or they may call, email or speak via live chat to advise you of their interest, either way you want to ensure that you are incorporating internet marketing element within your marketing plan and not leaving it to one side. Here are some things to keep in mind when you are looking at using internet marketing to grow your business online. 

Use High Quality Content & Article Marketing

SEO or search engine optimisation is vital to the success of your site’s placement within the search engines. If you have never done any SEO to your site, then there is never a better time to get started – the sooner you do, the sooner you can experience better traffic to your site and more people recognising your brand because they can find you online.

Article marketing is one way in which you can use content rich promotions in order to get people to your website and increase your position. The best way to increase your position online is by having a dedicated blog on your website but you can also hire and article writer who has experience in your industry to get more visibility; for article marketing to work at its best, the message must fit with that of the website’s audience to which they will be promoting the content.

Check For Duplicate Content

Whether you’re looking at achieving a higher position online to bring more telephone appointments or you want to reach an international audience, you have to ensure that the content you do produce (or the article marketers produce) is purely 100% fresh content. Having content that is not duplicate on your website will lead to less headaches later on!

The search engines not be impressed by those who will use the same article on multiple sites, rather than producing fresh and interesting content for their readers – to be an authority on your niche you have to portray consistent and updated knowledge of that niche in order for the Google, Yahoo or Bing to take you seriously.

Be Aware of Safe Keyword Usage

It should be no surprise that the search engines also frown on using key words multiple times within the content you’re putting out there. It’s much better to have long tail key phrases within your blogs and articles, rather than stuff as many key words you can think of that are related to your business; quantity and quality is key here.

Also, be aware of what your competitors are doing with their key phrases, are they bidding on these in paid advertising campaigns?  If using Facebook advertising (for example), as a way to generate new leads, you will need to ensure that you bid on the best keywords and the ones that are safe in terms of spend – you don’t want to spend a lot of your budget on the wrong phrases and be left with a big bill and very little custom to show for it.