These days it is not unusual for customers to change their contact details on a regular basis. Names, addresses, email addresses and telephone numbers quickly become out of date when customers forget to update you. We’ll help you build a strong customer base with accurate information on your clients, which can also help to improve the perception of your company.

Our data appending services will guarantee that you are always working from an accurate and up to date marketing list. However good your marketing list may be, adding extra consumer or business intelligence will increase its value and responsiveness.

In addition to communication channels, for example email addresses and telephone numbers, consumer data such as household income and responsiveness to direct mail campaigns, can be added. If you have been considering using a new method of direct marketing, we can fill in the gaps and offer additional information for your existing customers, providing you with further customer insight.

Business data can be more complicated due to the nature of business names and addresses. However, details such as the names of senior management and telephone numbers can still be added, to improve your business marketing lists.

There are many advantages to using email when contacting both existing and potential customers. With it being both fast and cost effective, many organisations regularly use email as part of their marketing strategy, to improve their communications and increase customer retention, leading to enhanced brand loyalty. It can be particularly effective when targeted correctly towards consumers that don’t respond to more traditional methods of contact. Research shows that eighty four percent of business to business marketing professionals regularly use targeted email campaigns.

With telephone contact still recognised as an effective communication tool, especially when building rapport and developing relationships, we can ensure that you reach the appropriate person, first time.As the popularity of the mobile phone increases, text messages are often combined with another channel, for instance online or email marketing, to produce integrated marketing campaigns.

Next step: With multiple phone numbers available and constant changes, it can be hard to keep up with the correct contact details. We can improve your data to ensure that you have the correct details, leading to higher response rates and increased return on investment. All numbers are validated and sourced from opted in data to ensure that you have clean, reliable live numbers in your database.