Many companies choose to buy data for a number of reasons: they may want to start an SMS campaign to connect to consumers about a new app that they are launching, or perhaps they want to team up with a specific business that very much relates to the products they sell on their e-commerce store. Whatever the objective is, having the right data that is targeted towards your ideal customer is the most important factor. If you’re reaching out to people that are not interested in what you are sending out to them, then you’re wasting valuable business time, and as we all know time is money.

So what are our top tips for consumer marketing data?

Tip 1 – Age, Accuracy & Agreement 

By using industry filters, data cleansing and profiling we ensure that you are provided with data that is up to date so that you have the correct contact details, as well as that data being compliant. You don’t want your sales team to call consumers that are registered with the TPS (telephone protection service) or have your marketing manager send out emails to those who haven’t opted in. Consumers will resonate with businesses who listen to their choices, and so when you use data that is more specific i.e. targeted by age, income, location and so on, it’s make it even easier for your voice to be heard above the many emails they receive daily.

Tip 2 – Quality Not Quantity 

It is true that emailing out to thousands of records could be seen as a ‘numbers game’ in terms of how many prospects will actually convert, and because consumers receive numbers of emails daily quality is definitely the word of the day. If you use quality data and you’re sending out to the same amount of cheaper, lower quality data, then you’re obviously going to get a much higher return with the quality data and the reasons are simple. You will have the telephone number, email address, occupation, income and any other details that are most specific to what that consumer wants.

For example, someone who is in their early 20s and has opted in to receive information on holidays may be irritated when they suddenly receive emails about gardening products aimed at pensioners – it’s not relevant to them so can be classed as spammy. And that is a key detail to think about when wanting to close more sales by connecting to targeted prospects. Not only that, you will also give the right impression first time and the recipient will know that you have taken the time to find their correct details. Many businesses may be attracted to the idea of purchasing a rather large list of contacts for cheap but as the saying goes ‘the devil is in the detail’ and if once you’ve dissected the list and got the data down to what you can actually use, you may well have better saved your money.

Tip 3 – Make it All About the Results 

Data that provides results is in a nutshell good data, and if you are selling products from your website and need to reach out to more customers interested in what you have to offer that means branching out by using quality data provision. So buy consumer data for your marketing emails and you’re only setting yourself up for success!