Marketing Data Increases Business Success
Do you send out digital or tangible marketing materials to current or new prospects, monthly? Or do you exert effort in the area of marketing… Read More
Welcome to our Blog
Here you read all the latest news from the world of Direct Marketing
Business Development Tips
Looking to get more clients this year? Gaining them can be one of the most elusive and at times frustrating things on the planet but… Read More
How To Sell Your Business Services
Your business is your business, and no one will ever feel as passionately about it as you do but in order to make prospects feel… Read More
How To Build Brand Loyalty with Generation “Y”
Getting your first customer is a great feeling for new businesses and retaining those customers increases confidence in your offerings but how do you cultivate… Read More
Make Time For Your Customers
All businesses want the opportunity to sell their products to willing audiences and at this time of year, the strength of that approach is evidently… Read More
Consumer Marketing At Christmas
As we approach the run up to Christmas, many companies like yours will use a variety of methods to inspire and excite customers to sign… Read More
Building A Solid Brand
Most people will have noticed the changes in the Thomson Holiday’s branding this week, namely as their new name and logo “TUI”, reinventing themselves as… Read More
The Power Of Marketing Lists
Marketing Lists Make All The Difference Many people claim to realise the power of marketing, while at the same time most of them fail to… Read More
Purchasing Data for Your Business’s Marketing
It is very common these days for a business to purchase data on which important business decisions will be based. Business today is data-driven, and business success, or the lack thereof, can be shown to be directly related to the accuracy of the data used to make important business decisions. One very common use of purchased data is when a company is planning an expansion of its product range or services range, and needs to carry out market research in the consumer or business sector, regarding the long term feasibility and profitability of the proposed expansion. Is The Data You’re Using Fit For Purpose? It is vital for a company, when purchasing third party data, that the data obtained fit the purpose. Before purchasing data, you need do two things. Firstly, you to have an idea of the type of customer you are targeting with your expansion. Secondly, you need to question the quality of the proposed supplier of this data. Have you asked the necessary questions? The type of customer you are targeting will determine the type of data you need to acquire. Read More
The Missing Link For Marketers
If you have been trying to reach out to customers, perhaps using your existing database, with no break-through then maybe it’s time to find out… Read More
