It takes a lot of effort to grow and maintain a strong business, and growth marketing looks at all aspects of how you can build up a business that lasts the tests of time.  At the core of everything a marketing manager or business owner does, their main aim is usually to look at and monitor any factors which prove to have a positive or negative effect on their campaigns KPIs. Business marketing lists should be a priority for marketing managers and business owners, precisely because it is the first thing that they will turn to in order to send out any marketing material, whether through the post or via email.

Business Data To Assist In Growth Marketing

Business data can also help in terms of growth marketing because you can find businesses that are potentially looking to expand, those looking to diversify what they do so are open to employing the products/services that you offer and even those smaller businesses open to acquisition.  It also provides you with market insights in a way, because all data is targeted and segmented against your specific requirements meaning that you have more of a strategy to your marketing plans rather than trying to expand blindly. Of course you can develop new products and services for your existing customer base, but if you are looking to grow then you need to expand upon the database you already use regularly.  It could be that your growth marketing strategy has a need to reach out to a global market, and that is where international business data can come in useful.

Direct Marketing Campaigns Are Best

Now that you have your growth marketing plans in place, you will need to create a solid foundation for contacting prospects and data is the best place to start.  Whenever you send out information ensure that it is relevant to your potential customer’s needs, is attractive and is sent at the best time of day to create an impact. Also make sure that you have chosen your list based on the needs of the customers against what you have to offer.  Direct marketing is also better for measuring the results, and will provide you with more of the results you want if you are targeting the right audience to begin with.

Remember to create a clear call to action in any direct marketing campaigns to ensure your success.  Whilst using quality data is the main factor in great campaigns, you need to align the benefits of your product or service with those of your potential customer.

If you are looking to give your marketing campaigns a kick start, why not get in touch with us? Call 0845 303 8358 now to buy marketing data for your next campaign.