The key to good business data is finding the correct contact for your marketing campaign and this has never been so true as with email data. While your ideal contact may instantly see the benefit in your product or service, his or her counterpart in another department or at a more junior level may disregard it. They may not be in the right position to see how the product or service could benefit the organisation and we all know how easy it is to just click onto the next email and forget it forever.

It’s for this reason that we take special care when working with our clients to properly understand the ideal audience for the marketing campaign. It’s a big step in being able to profile the data in a way that gets your message to the people that need your product or service.

We have access to a range of different business email databases which allow us to find the right data for you. In the majority of cases it’s senior decision maker contacts that are required, but we also profile for department heads and role responsibilites.

The higher level profiling options include, company size (either turnover or staff numbers, or both), industry type – this can be through specific SIC codes (Standard Industry Classification) or more bespoke profiling.

In addition to profiling correctly for your campaign, we offer clients both our inhouse broadcast system and creative design services. Optick Go is our powerful email platform and allows you to track you email broadcasts and monitor the email opens and click through rates in real time. Our designers can take on board the marketing message that you’re aiming to communicate and build the creative perfect for you. The creative can be loaded onto the Optick Go platform for you and then any changes for future campaigns can be made right there on the platform through the easy to use editor.

Whatever industry you are aiming to target, why not speak to one of our experienced staff to today. We’ll talk through your objectives and come back to you with the options that we feel will work best for you.

There’s a wide range of profiling options that we can apply for business email data so why not get in touch with one of our experienced staff to talk us through your email marketing objectives. We’ll offer the various profiling options that would work best for you and provide a full breakdown of the volumes available and the costs.

Next step: If you like the idea of sourcing perfectly targeted business email data, then why not contact us to discuss what we can do for you. Submit a quote request below, use the chat facility here on the site, or give us a call. We’d love the opportunity to discuss your business goals and offer the options relevant to meeting them.